Digital Innovation- Consumer Insights and Experiences
Todd Ames is Senior Manager, Digital Innovation at adidas. His team focuses on connecting products to consumers via new technology and partnerships. Most notably, the Digital Innovation team launched adidas Confirmed, a mobile app that is used by consumers to make product reservations to be picked up at retail stores. Todd focuses on consumer insights, user experience, and external partnerships.
Previously Todd was the Experience Director and Digital Marketing Director for NIKEiD. He launched the mobile NIKEiD product builder experience and lead the effort of driving awareness and demand through social channels and gaming. Way, way back, he was an Executive Producer at a boutique interactive agency in New York City. Project included interactive media pieces for Cablevision and Comedy Central.