8:00 AM – BREAKFAST & REGISTRATION

8:50 AM – Morning Fireside Chat Keynote

Jennifer Rooney

Jennifer Rooney
Editor of the CMO Network
Forbes
@jenny_rooney
INTERVIEWER

Heather Kaminetsky

Heather Kaminetsky
Head of Global Marketing
NET-A-PORTER
@NETAPORTER

9:10 AM – Ten Reasons Retail Marketers are Set Up to Fail

The retail world is more complex than ever before. With media consumption at an all time high, consumers have unprecedented access to information and products. Better access to funding has made it easier to start a company, generating even more competition among retailers.

This has made effective marketing more difficult than ever, yet the demands of the role seem to only be increasing. Marketers don’t own IT or the supply chain and they’re often up against legacy technology systems, yet they’re ultimately tasked with driving revenue from increasingly demanding multi channel customers. With heightened expectations and less flexibility, how are marketers expected to keep their job?

In this brief, 15 minute presentation, we’ll cover the ten reasons retail marketers are set up to fail – and how to beat the odds. Don’t miss it!

 

Marc Grabowski

Marc Grabowski
Chief Executive Officer
Persio
@MarcTGrabowski

9:25 AM – Special Presentation: Designer Collaboration

Keanan Duffty

Keanan Duffty
Designer & Founder
Slinky Vagabond
@KeananDuffty

9:40 AM – Creating the Ultimate Shopping Experience

Tipped as one of the hottest apps of 2016, it aims to be the no.1 destination for music and movie fans worldwide. Blingby allows fans to stream the latest music videos and movie trailers. Blingby also identifies where products are available to buy and links users directly to the relevant online shop.

 

Marcia Favale

Marcia Favale
Co-Founder & CEO
Blingby
@MF_blingby

9:55 AM – NETWORKING BREAK

9:55 AM – Stairway to Customer Experience Nirvana

Today’s fashion brands must deliver their customers great experiences or their business won’t survive. To do this, many retailers are quickly trying to roll out the next big thing such as beacons, digital dressing rooms, and just about any best-of-breed solution in an effort to keep pace with competitors. While these technologies look attractive, they don’t solve the underlying issue which is the ability to access a clear view of inventory and customer data across the entire business. To become the next industry disruptor, retailers must first get back to the basics and implement fundamental technology to address the gaps that inhibit a great customer experience.

Join us to Discover:

– How Journelle, with the right foundation and tools, was able to stay ahead and focus on making sure they were consistently delivering the exceptional, high-touch customer experiences needed to delight customers and meet its strategic vision.
– Why your front-end problem is actually your back-end problem.
– Reasons why retrofitting your system is detrimental to the customer journey and your business.
– How to implement a single unified platform using a simple 5-step methodology designed just for fashion brands.
– What’s next? Take home your very own step-by-step cheat sheet to guide your business towards your own Customer Experience Nirvana.

 

Matthew Rhodus

Matthew Rhodus
Director & Solutions Industry Principal
Netsuite
@MatthewRhodus

Lyn Lewis

Lyn Lewis
Managing Director
Journelle
@shopjournelle

10:45 AM – Concurrent Track A – Personalization, Loyalty and the Brand Experience

Every customer leaves a little piece of themselves as they interact and engage with your brand on various channels. A steady and loyal customer base is arguably the key to a successful business. Customers want services, incentives,and personalization. With so many brands to choose from, what sets your company apart from all of the others?

– How do you develop and grow your brand reputation?
– How much attention is too much attention?
– Which areas of personalization are valuable?
– Which areas of data go too far or are too invasive?
– How do you actually use all of the collected data to personalize?
– How do you balance between content and experience?

 

Jeff DiBartolo

Jeff DiBartolo
Vice President – Enterprise Sales
Yotpo
@jeffdibartolo
MODERATOR

Alexa Buckley

Alexa Buckley
Co-Founder
Margaux
@margauxny

Jesse Eisenberg

Jesse Eisenberg
VP of Client Services
Elite SEM
@EliteSEM

Stuart Fuller

Stuart Fuller
Director – Communications
& Commercial Operations
NetNames
@NetNamesDomains

Ginny Gerard

Ginny Gerard
Chief Executive Officer
Rigby & Peller
@rigbypellerUS

10:45 AM – Concurrent Track B – Double-Edged Device: How Your Mobile Strategy Can Drive Sales (Away?)

The shopping journey now begins on a phone or tablet. One of the challenges is to get customers to interact with your brand in real time. Crafting a real-time mobile experience customized to the individual customer’s needs and wants is the goal for most mobile marketers.

– How important is it that people actually use their smaller devices to purchase rather than just browse for future sales?
– How do you study your customers’ behavior and predict how they will engage with your brand on mobile?
– What are the latest innovations in mobile payments and transactions?
– How do you deliver promotions and offers that are contextually relevant and valuable?
– What is the case for a responsive website?
– How do you know if an app is right for your brand?

 

Mickey Khan

Mickey Khan
Editor in Chief
Mobile Marketer / Mobile Commerce / Luxury Daily
@MobileMktrDaily
MODERATOR

Ben Gray

Ben Gray
Digital Experience Analyst
Applause
@bengraytweets

Dennis Kopitz

Dennis Kopitz
Head of E-Commerce
Shinola
@Shinola

Cally Russell

Cally Russell
Chief Executive Officer
Mallzee
@CallyRussell

11:40 AM – Concurrent Track A – Sustainable Fashion: How Can the Fashion Industry Become More Sustainable?

Second to oil, fashion and textiles is the most polluting industry in the world. Many fashion brands are already setting goals to create a system which can be supported, indefinitely, in terms of human impact on the environment and social responsibility. Sustainability in fashion business means an approach that integrates commercial, social, and environmental goals

– What is a ‘cradle to cradle’ system?
– How do you employ eco friendly materials?
– What are ways in which you can invest in textile innovation?
– How do you rethink the seasonal fashion cycle?
– What affect would a labeling system have on the industry?

 

Chantal Fernandez

Chantal Fernandez
Senior Editor
Fashionista
@chantalfdez
MODERATOR

Maxine Bédat

Maxine Bédat
Co-Founder
Zady
@maxinebedat

Jaclynn Brennan

Jaclynn Brennan
VP & Creative Director
Diamonds Unleashed
@DiamondsUnleash

Britt Cosgrove

Britt Cosgrove
Co-Founder
SVILU
@SVILU_NYC

Mariano deGuzman

Mariano deGuzman
Co-Founder & CEO
Appalatch
@Appalatch

Amy Hall

Amy Hall
Director of Social Consciousness
Eileen Fisher
@EFAmyHall

11:40 AM – Concurrent Track B – Mobile Meets In-Store Shopping: The Personalized Experience

Is it enough to simply target the right message to the right person? Or does time and place play a larger role?

– How do you balance location-specific targeting against privacy concerns?
– How do you drive sales in store?
– What is the most effective way to use mobile coupons?
– What should you consider when deciding whether or not to use beacons?
– How do you ensure that the mobile experience is as seamless as the in-store experience?
– How does the consumer experience evolve as retailers gain a 360 degree view of their omnichannel and digitally empowered consumers?
– What are some of the new omnichannel initiatives that brands are looking into for 2016?

 

Monica Ho

Monica Ho
Head of Global Marketing
xAD, Inc.
Women in Wireless
@HoInDaHizzy
MODERATOR

Ray Li

Ray Li
Founder & CEO
Suitable
@rayxli

Yvahn Martin

Yvahn Martin
Sr. Manager – Digital Marketing
Kipling
Women in Wireless
@kiplingusa

Maura Smith

Maura Smith
Sr. Manager – Affiliate Services
Pepperjam
@pepperjam

12:30 PM – NETWORKING LUNCH

12:30 PM – Roundtable Discussion – Beyond the Keyword: Speaking to Audiences through Search (Track A)

This roundtable discussion led by Elite SEM will touch upon audience targeting strategies and case studies, how to leverage audience insights for multiple digital marketing channels and how brand and non-brand terms work together.

Presented by:

Elite SEM

12:40 PM – Digital Marketing Untucked: How UNTUCKit is Breaking the Dress Code Status Quo (Track B)

UNTUCKit has seen incredible business growth over the past year, separating themselves from the pack, and redefining menswear. Through a history of extensive research, testing, and a unique strategy that combines innovation and product adoption, UNTUCKit has seen unprecedented success in the retail industry.

Join UNTUCKit’s Director of eCommerce and Digital Marketing, Krystina Banahasky, and AdRoll’s Head of Retail, Zephan Fischl, to discuss cutting edge strategies, how to stay ahead of the competition through the most important season of the year, and UNTUCKit’s testing philosophy.

 

Krystina Banahasky

Krystina Banahasky
Director – E-Commerce
& Digital Marketing
UNTUCKit
@UNTUCKit

Zephan Fischl

Zephan Fischl
Head of Retail
Adroll
@zephanfischl

1:30 PM – The Future of Fraud Operations: From Loss Prevention to Profit Center

E-Commerce businesses will learn how addressing three fraud pain points not only eliminates fraud issues, but increases the overall bottom line. In this session, you will walk through real-life customer scenarios and find out how to calculate the expected increase in gross profits.

 

Skye Spear

Skye Spear
Sr. Director of Partnerships & Business Development
Signifyd
@skyespear

1:45 PM – Featured Panel: Omni-Channel: Digital and Physical, Will They Blend?

Customers are multitasking on multiple devices and using multiple channels to engage with your brand. The challenge is making sure that you are everywhere that your customer is. The customer expectation is one of variety, ease and entertainment. This session will explore the how, what and technology behind being truly omni-channel.

 

Asif Khan

Asif Khan
Founder & President
LBMA
@AsifRKhan
MODERATOR

Amanda Curtis

Amanda Curtis
Co-Founder & CEO
Nineteenth Amendment
@amanda_curtis

Roy Luwolt

Roy Luwolt
Co-Founder
Malone Souliers & 151Luwolt
@151Luwolt

Dave McTague

Dave McTague
Partner, President, BCL-ED, LLC
ED by Ellen DeGeneres
@TheEllenShow

2:25 PM – The Peer- to- Peer Economy: What is Mine is Yours, for a Fee

Peer to peer businesses allow anyone to become a retailer. Some even say that access trumps ownership. Our mobile devices are always with us. Location-based technology, connection to our credit cards and a plethora of information make mobile technology a driving force behind any marketing effort; be it peer to peer or brand to peer.

– What should you know about peer to peer economy models?
– How have peer-to-peer economy models evolved to solve a void that traditional retailers have failed to do?
– Where are the growth opportunities in the fashion space for this model?
– How to approach partnerships when you are in a peer-to-peer business model?
– How can Subscription Services bridge the personalization divide?
– Why the stigma for sharing, used, rented, or borrowed does not matter any more.

 

Melissa Campanelli

Melissa Campanelli
Co-Founder
Women in Retail Leadership
/ Total Retail

@MyTotalRetail
MODERATOR

Claire Allison

Claire Allison
Co-Founder
Closet Collective
@closetcltv

Lona Duncan

Lona Duncan
Founder & CEO
Style Lend
@Au_Lona

Charles Gorra

Charles Gorra
Co-Founder & CEO
REBAGG
@cagorra

Trisha Gregory

Trisha Gregory
Co-Founder
Armarium
@WorldArmarium

Julia Gudish Krieger

Julia Gudish Krieger
Founder & CEO
VillageLuxe
@VillageLuxe

3:15 PM – Edge of Tomorrow: Reports from the Frontline of Mobile Innovation and Technology

With almost 2 billion mobile users worldwide, it is no surprise that brands are doing their best to come up with even more innovative ways to reach and engage consumers. Join this discussion to hear how leading brands and retailers are exploring and engaging their customers through:

– What is the future of wearables?
– What are some of the ways which brands are currently using augmented reality to better the customer experience?
– How can image recognition and 3D body scanning save you money on returns and increase customer loyalty?

 

Caroline Palmer

Caroline Palmer
Director of Editorial & Social Media
Amazon Fashion
@CarolinePalmer
MODERATOR

Todd Ames

Todd Ames
Digital Innovation – Consumer Insights and Experiences
Adidas
@adidas

Jorge Cosano

Jorge Cosano
Founder & CEO
École
@ecolestyle

Sylvia Heisel

Sylvia Heisel
Creative Director
HEISEL
@sylviaheisel

Joseph Terzi

Joseph Terzi
Co-Founder & CEO
Priv
@goPRIV

Jing Zhou

Jing Zhou
Founder
elemoon
@acrosstheC

4:05 PM – NETWORKING RECEPTION