Founder & COO
Luca is the Founder and COO of Finery, British contemporary fashion label launched in February 2015. In the first twelve months the brand achieved >£5m in revenues, attracting >3m visitors (60% of which unpaid) to its flagship website (www.finerylondon.com). Finery is a direct-to-consumer first brand, but also is present in selected department stores (Selfridges and John Lewis in the UK, Brown Thomas in Ireland).
Prior to launching Finery, Luca was a Director at Dafiti, Latin America’s largest online fashion destination. Previously, Luca was at L-Capital (LVMH-sponsored investment fund) and at Bain & Company.
Luca holds an MBA from Harvard Business School and a MSc in Managment from Bocconi University.