09:05 – Morning Keynote: The Future of Luxury Commerce

Ulric Jerome

Ulric Jerome
Partner & CEO
MATCHESFASHION.COM
@ulricjerome

09:25 – This Time It’s Personal: Making the Most of Customer Data You Already Have

Why collect so much customer data if you are not going to utilize it? A more personalised shopping experience can help form bonds with loyal customers and prospective customers alike.

  • - What are the best practices for using social media profiles to extract customer information?
  • - How do you actually use all of the collected data to personalise?
  • - How do you balance between content and experience?

 

Nicolai Schumann

Nicolai Schumann
Founding Director
Alice’s Pig
@MANSchumann
MODERATOR

Michelle De Conto

Michelle De Conto
Business Support Advisor
British Fashion Council
@DeContoMichelle

Luca Marini

Luca Marini
Founder & COO
Finery London
@FineryLondon

Sarah McVittie

Sarah McVittie
Co-founder
Dressippi
@sarah_mcvittie

Aarti Patel

Aarti Patel
Deputy Head of E-Commerce
Reiss
@REISS

10:15 – Digital Luxury – Global but Personal

Michael Kliger

Michael Kliger
President
mytheresa.com
@mytheresa_com

10:30 – Mobile Experience Driving Conversions

The shopping journey now begins on a phone or tablet. One of the challenges is to get customers to interact with your brand in real time. Crafting a real-time mobile experience customized to the individual customer’s needs and wants is the goal for most mobile marketers.

  • - How to get customers to purchase, not just browse?
  • - What should you look for when studying your customers’ behavior in order to predict how they will engage with your brand on mobile?
  • - What are the latest innovations in mobile payments and transactions?
  • - How do you deliver promotions and offers that are contextually relevant and valuable?
  • - What is the case for both a mobile app and/or a mobile responsive site?

 

Elizabetta Camilleri

Elizabetta Camilleri
Co-Founder & CEO
SalesGossip
@ZabettaC
MODERATOR

David Giusti

David Giusti
Senior Product Head – Mobile
Lyst
@TheGiuce

Khalid Meniri

Khalid Meniri
Founder & CEO
Curatum
@CuratumOfficial

Nuno Pinto

Nuno Pinto
Founder & CEO
Kide
@kidefashion

11:10 – MORNING NETWORKING BREAK & ONE-ON-ONE MEETINGS

11:50 – The Quiet Giants: Luxury Brands and the High-End e-Commerce Experience

Luxury brands have, in general, been very hesitant to sell online despite the growing demand by consumers for their goods. However, the demand for luxury goods online is getting more difficult to ignore and more luxury brands are finding ways to migrate online while still maintaining their brand image.

  • - How do you maintain the same quality customer service online as offline?
  • - How do you maintain brand image while selling online?
  • - What security concerns should be addressed with online selling of luxury products?
  • - How do you get around the loss of exclusivity?
  • - Which international online markets are worthy investments for luxury brands?

 

Stacey Widlitz

Stacey Widlitz
President
SW Retail Advisors
@StaceyRetail
MODERATOR

Eva Alexandridis

Eva Alexandridis
Founder & CEO
111 Skin
@eva_111SKIN

Lucy Hirom

Lucy Hirom
Former Senior Marketing Manager, Wholesale E-commerce & Digital Marketing EMEA
Ralph Lauren
@RalphLauren

Diana Verde Nieto

Diana Verde Nieto
CEO & Co-Founder
Positive Luxury
@DianaVerdeNieto

Haydn Simpson

Haydn Simpson
Commercial Director
NetNames
@NetNamesDomains

12:30 – Mobile Advertising and Marketing

Most browsing is indisputably done on a mobile device, and with high double digit conversions occurring on mobile devices, the challenge is to get past measurements such as click-throughs and to get at more robust metrics such as cross-channel and in-store sales attribution, post-click engagement and brand lift.

  • - What is all of the hype with automated marketing?
  • - How and when do you use geo-targeting for your mobile marketing efforts?
  • - What are you mobile conversion points?
  • - How do you ensure that your site is optimised for mobile?
  • - What are the things you need to consider when planning your mobile ad spend?

 

Raja Saggi

Raja Saggi
Head of Marketing
Google
@rajasaggi
MODERATOR

Asif Khan

Asif Khan
Founder & President
LBMA
@AsifRKhan

Cally Russell

Cally Russell
Chief Executive Officer
Mallzee
@CallyRussell

13:10 – Using Virtual Reality to Expose New Names on a Global Fashion Market

Virtual reality is the hottest new communication and entertainment technology in the fashion industry. Launching regular fashion formats in virtual reality creates the momentum for young and edgy brands and designers to get into the spotlight in an extremely competitive market. Join us as Alexander presents a Russian brand/designer case study.

 

Alexander Shumsky
President
Mercedes-Benz Fashion Week Russia & Fashion Futurum Initiative
@MBFWR

13:20 – NETWORKING LUNCH & EXHIBITS

14:20 – Technically Speaking: Recent and Cutting Edge Innovations

Technology is an undeniable part of every brand and marketing strategy. Customers demand ease of use and a unique experience. Your analytics team needs it to understand what the customer really wants. Some technology is just plain interesting and worth giving a go!

  • - How are brands using fit technology, contactless checkout, virtual fitting rooms and 3D printing?
  • - What technologies are being deployed in apparel/accessories e-commerce?
  • - Which technologies have the potential to increase your business productivity?
  • - How and when is it best to use location-based marketing?
  • - What is next in wearable technology and how can this aid in your e-commerce strategy?

 

Daniel Bobroff

Daniel Bobroff
Founder & CEO
FashionTech Ventures
@DanielBobroff
MODERATOR

John Buni

John Buni
Managing Director
Tailor Made London
@iamtailormade

Emer O'Daly

Emer O’Daly
Co-Founder & CEO
Love and Robots
@emerodaly

Francesca Rosella

Francesca Rosella
Chief Creative Director
CuteCircuit
@CuteCircuit

Joe Santana

Joe Santana
Chief Executive Officer
Vector Watch
@vector_watch

15:00 – Everybody Wants to Rule the World: Global e-Commerce and Cross-Border Sales

Brands are finding possibilities for growth in new markets without having to actually have a physical footprint. All over the world shoppers are buying more products online, particularly on their mobile phones. With so much possibility for growth, what do you need to consider before taking your brand global?

  • - What should you consider before opening a physical store in an international market?
  • - What should be your key strategic priorities and operating decisions when going global?
  • - What are the pros and cons of different business models?
  • - How do you tackle international payments and shipping?

 

Renato Beninatto

Renato Beninatto
Chief Marketing Officer
Moravia
@renatobeninatto
MODERATOR

Steven Hope

Steven Hope
Senior Digital Trade Adviser
UK Trade & Investments
@UKTIEvents

Joel Lohrey

Joel Lohrey
Chief Revenue Officer
Crealytics
@J_Lohrey

Jose Ojeda

Jose Ojeda
Chief Operating Officer
Lyst
@lyst

Peter O’Halloran

Peter O’Halloran
Director & General Manager- eCommerce EMEA
First Data
@FirstData

Nicolas Pickaerts

Nicolas Pickaerts
E-Commerce Director
MATCHESFASHION.COM
@NPickaerts

15:50 – Afternoon Fireside Chat Keynote: Sustainable Sourcing Innovation in Luxury

Elizabeth Paton

Elizabeth Paton
European Styles Correspondent
The New York Times
@LizziePaton
INTERVIEWER

Helen Crowley

Dr. Helen Crowley
Head of Sustainable Sourcing Innovation
Kering
@KeringGroup

16:00 – NETWORKING RECEPTION