Chief Operating Officer
Jose Ojeda is COO at Lyst, overseeing the company’s commercial and and operational structure.
With experience growing and managing fashion e-commerce for businesses in Europe, USA and Asia, Jose
Ojeda brings insights from early stage start-ups as well as larger multinational ventures; most recently he was
CEO at Zalora Thailand, the leading online fashion destination in South East Asia.
Jose also co-founded London e-commerce start-up Smithfield Case, which was sold to The Chapar in 2012.