FEATURED ARTICLE

Infographic - Engagement

During Intersect Retail on October 22, 2015, ImageThink recorded all our panels into beautiful illustrated infographics. At this week’s edition, we present the graphic recording of the keynote presentation of Kara Council, CMO & EVP of Kenneth Cole. Her presentation is called “Engagement While Maintaining Brand Integrity & Voice.“

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ARCHIVED ARTICLES

Multichannelordermgmt - RealtimeInventory

In the retail industry, inventory is everything. It’s your repository of goods and you need to know it like you know yourself. Efficient inventory management is crucial to your success since it affects a number of important business decisions and processes.

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The power of the story remains the single most compelling draw on the human psyche since primitive times. Its ability to enchant, engage and inform is literally hardwired into our brains, giving order and cognition to the seeming disarray of impressions.

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Spring Fashion Trend

Gilt Fashion, a Market Study – December 8, 2015

The key behind Gilt’s massive popularity is timing. The company was founded in 2007 by Kevin Ryan, only one year behind the financial crisis of 2008. When that crisis struck, it created the perfect situation for Gilt to flourish.

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UK E-commerce

Top 5 UK E-commerce Trends for 2016 – December 3, 2015

Despite fears that the omnipresence of collective buying sites such as Groupon and LivingSocial may have already peaked in the US due to an overwhelming glut, reports of its demise are greatly overexaggerated.

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POS

In the past, ecommerce could have been broadly defined as an umbrella term encompassing any and all forms of commercial transaction online; from marketing to delivery.

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Emily Weiss

“Skin first. Makeup second. Smile always.” This is the byline of Glossier, a beauty brand drawing inspiration from real life. The brainchild of beauty blog wunderkid turned millennial style icon Emily Weiss, Glossier promises to develop skincare and cosmetic essentials informed by real life and popular culture.

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Connect Customers

A goal of all businesses is to grow and gain repeat customers, but this can be difficult. To grow, you must have a clear understanding of the market for your products, your target market, and what factors influence your potential and current customers.

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Burberry

It was 2009. Consumer confidence—and subsequently spending—was at an all out ebb due to a global economic downturn that saw once monolithic retailers such as Crabtree & Evelyn and Eddie Bauer declare bankruptcy.

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Women and Shopping

Black Friday is the most awaited shopping day in the United States. Large businesses spend millions of dollars on advertising campaigns and discounts, which results in deep discounts for American consumers.

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Michael Hines

Upon speaking to him for the first time on the phone, Michael Hines does not come across as the usual suspect fit for a women’s fashion brand. He seems like the kind of guy you’d meet at a tech savvy, design-driven company like Tesla, or Apple, or Nike.

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Faith Bowman

The world of blogging has opened up the idea of what an ‘influencer’ is in society. Before, say 2009, an influential person was a rich socialite, athlete or entertainer. Regular people followed their lead so advertisers knew who to use for ads and commercials.

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Rie Yano

Insight Q&A: Rie Yano, Material Wrld – November 4, 2015

As if women need any more reasons to shop, toss in the words “conscious consumption” and “environmental awareness” and suddenly they are making room in their closets.

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Instagram-Halloween-300x200

Getting as many customers as possible to shop with you for Halloween is crucial. Apart from Christmas, consumers spend the most money at Halloween. That gives you a big opportunity to sell lots of merchandise and boost your bottom line.

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Jodie Fox

We are rapidly approaching that time of year – the holidays – where the conundrum of gifting the woman who has everything and a closet full of shoes can be solved with Shoes of Prey.

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Francesca Kennedy

For Francesca Kennedy, founder of Ix Style, summer is her busiest season, so you won’t find her taking much time off. Instead, while vacation-goers make summertime plans, Francesca is busy marketing her stylish huarachas, hoping they make it onto every traveler’s packing list.

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sheilahaile-600x400

As the first-ever CMO for an 85-year old company, Sheila Haile is the first to admit she had her work cut out for her. But “as a quintessential working mother who has made all sorts of career decisions and sucked the life out of every job I’ve had, to maintain both work and family,” explains Haile, she was undaunted by the task.

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Rod Kosann

The Monica Rich Kosann brand is a family affair, which is fitting on so many levels: Having started out as a portrait photographer, Monica has an eye for moments, and her images collect on many a living room wall; her husband, Rod, helps run her eponymous company, with her daughters managing it’s online editorial journal

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Aimee-Cheshire-300x200

Fewer things motivate an entrepreneurial spirit into action more than recognizing a dearth of options for one’s very own needs. Such was the realization for Aimee Cheshire, who began her career championing women’s curves – first as a plus size model, then a prominent blogger

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Vishaal Melwani

Actor Jeremy Piven may or may not know that his character Ari Gold on Entourage was among the inspiration for Combatant Gentlemen, described by Inc. magazine as “The Warby Parker of suits.”

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Beauty Influencers

Working with Online Influencers – October 6, 2015

Did you know that 45% of marketing professionals have no influencer program in place? This means that with the prevalence of social media, many brands still do not use it. Of the ones that do, many do not understand how it works.

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Nathan Romano

Insight Q&A: Nathan Romano, Onia – October 5, 2015

Over the phone this summer, Nathan Romano, co-founder of Onia, is in high spirits following a trip to Seattle. Product is performing well there, and they are in the thick of sales and planning for the summer of 2016.

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Social Media Kids

Retailers everywhere are rejoicing, because it’s back-to-school (B2S) season again! In the world of ecommerce, B2S buying accounts for a whopping 16.5% of the whole year’s retail ecommerce sales. This figure is only going to keep increasing as online shopping becomes more commonplace.

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Kenneth Cole Runway

Kenneth Cole: Case Study – September 29, 2015

In 1982 When Kenneth Cole wanted to break into the fashion industry he had two options. The first was to rent a space at the Hilton during market week in New York. The second was to rent a large storefront in Midtown, Manhattan.

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WomenMillenials

Marketers have a bitter-sweet relationship with technology. It’s constantly changing, which is both immensely frustrating to keep up with, and incredibly rewarding when you get in on the ground floor.

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Fashion Conversation

Retailers are spending more and more money partnering with bloggers and social media influencers. One industry estimate suggests that brands already spend more than $1 billion annually working with so-called Instagram influencers—bloggers and social media users who have a strong following on the photo-sharing site. 

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Kit Hickey

Part laboratory and part design studio, Ministry of Supply, the Boston-based company takes fashion from a seasonal style palette to a high-performance wardrobe that handles everything from an active urban office commute to uncomfortable boardroom temperatures.

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Bonobos-JetSetter

Bonobos: A Case Study in Brand Agility – September 15, 2015

Since its founding in 2007, few brands have come to epitomize robust e-commerce strategization as online retailer Bonobos. However, can initial online success translate into successful brick and mortar commerce?

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Back in School

The smell of new school supplies and the anticipation of returning to school are a memorable part of every kid’s childhood. That’s because going back-to-school (B2S) after the break is a pretty big deal.

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Reading-Blog-300x200

Storytelling is built up to have a significant impact on a company’s brand image and the level of engagement they can achieve. What’s got all these people riled up about this seemingly inane concept?

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