Infographic – Engagement While Maintaining Brand Integrity & Voice – December 29, 2015
During Intersect Retail on October 22, 2015, ImageThink recorded all our panels into beautiful illustrated infographics. At this week’s edition, we present the graphic recording of the keynote presentation of Kara Council, CMO & EVP of Kenneth Cole. Her presentation is called “Engagement While Maintaining Brand Integrity & Voice.“
What Is Real-Time Inventory Management And What Can It Do For Me? – December 17, 2015
In the retail industry, inventory is everything. It’s your repository of goods and you need to know it like you know yourself. Efficient inventory management is crucial to your success since it affects a number of important business decisions and processes.
How Tall The Tales Told? Storytelling vs. Content in the Digital Age – December 15, 2015
The power of the story remains the single most compelling draw on the human psyche since primitive times. Its ability to enchant, engage and inform is literally hardwired into our brains, giving order and cognition to the seeming disarray of impressions.
In the past, ecommerce could have been broadly defined as an umbrella term encompassing any and all forms of commercial transaction online; from marketing to delivery.
Glossier: A Brand Designed For The Next Generation – December 1, 2015
“Skin first. Makeup second. Smile always.” This is the byline of Glossier, a beauty brand drawing inspiration from real life. The brainchild of beauty blog wunderkid turned millennial style icon Emily Weiss, Glossier promises to develop skincare and cosmetic essentials informed by real life and popular culture.
Growing Your Customer Base While Maintaining Loyalty – November 24, 2015
A goal of all businesses is to grow and gain repeat customers, but this can be difficult. To grow, you must have a clear understanding of the market for your products, your target market, and what factors influence your potential and current customers.
Top Ecommerce Marketing Strategies for Black Friday – November 18, 2015
Black Friday is the most awaited shopping day in the United States. Large businesses spend millions of dollars on advertising campaigns and discounts, which results in deep discounts for American consumers.
Insight Q&A: Michael Hines, Nine West Holdings – November 18, 2015
Upon speaking to him for the first time on the phone, Michael Hines does not come across as the usual suspect fit for a women’s fashion brand. He seems like the kind of guy you’d meet at a tech savvy, design-driven company like Tesla, or Apple, or Nike.
How Retail Minded Influencers Can Create Opportunities For Brands – November 5, 2015
The world of blogging has opened up the idea of what an ‘influencer’ is in society. Before, say 2009, an influential person was a rich socialite, athlete or entertainer. Regular people followed their lead so advertisers knew who to use for ads and commercials.
Ten Awesome Ecommerce Marketing Strategies for Halloween – October 27, 2015
Getting as many customers as possible to shop with you for Halloween is crucial. Apart from Christmas, consumers spend the most money at Halloween. That gives you a big opportunity to sell lots of merchandise and boost your bottom line.
Insight Q&A: Francesca Kennedy, Ix Style – October 15, 2015
For Francesca Kennedy, founder of Ix Style, summer is her busiest season, so you won’t find her taking much time off. Instead, while vacation-goers make summertime plans, Francesca is busy marketing her stylish huarachas, hoping they make it onto every traveler’s packing list.
Insight Q&A: Sheila Haile, Cohen’s Fashion Optical – October 14, 2015
As the first-ever CMO for an 85-year old company, Sheila Haile is the first to admit she had her work cut out for her. But “as a quintessential working mother who has made all sorts of career decisions and sucked the life out of every job I’ve had, to maintain both work and family,” explains Haile, she was undaunted by the task.
Insight Q&A: Rod Kosann, Monica Rich Kosann – October 13, 2015
The Monica Rich Kosann brand is a family affair, which is fitting on so many levels: Having started out as a portrait photographer, Monica has an eye for moments, and her images collect on many a living room wall; her husband, Rod, helps run her eponymous company, with her daughters managing it’s online editorial journal
Insight Q&A: Aimee Cheshire, Hey Gorgeous! – October 12, 2015
Fewer things motivate an entrepreneurial spirit into action more than recognizing a dearth of options for one’s very own needs. Such was the realization for Aimee Cheshire, who began her career championing women’s curves – first as a plus size model, then a prominent blogger
Retailers everywhere are rejoicing, because it’s back-to-school (B2S) season again! In the world of ecommerce, B2S buying accounts for a whopping 16.5% of the whole year’s retail ecommerce sales. This figure is only going to keep increasing as online shopping becomes more commonplace.
Bricks and Orders: Mastering the Art of Omni-Channel Campaign Strategies – September 24, 2015
Marketers have a bitter-sweet relationship with technology. It’s constantly changing, which is both immensely frustrating to keep up with, and incredibly rewarding when you get in on the ground floor.
Why You Should Collaborate With Brand Influencers (And How) – September 22, 2015
Retailers are spending more and more money partnering with bloggers and social media influencers. One industry estimate suggests that brands already spend more than $1 billion annually working with so-called Instagram influencers—bloggers and social media users who have a strong following on the photo-sharing site.
Insight Q&A: Kit Hickey, Ministry of Supply – September 17, 2015
Part laboratory and part design studio, Ministry of Supply, the Boston-based company takes fashion from a seasonal style palette to a high-performance wardrobe that handles everything from an active urban office commute to uncomfortable boardroom temperatures.
How To Use Videos To Get Through To Your Consumers This Back-To-School Season – September 10, 2015
The smell of new school supplies and the anticipation of returning to school are a memorable part of every kid’s childhood. That’s because going back-to-school (B2S) after the break is a pretty big deal.
From Campfires To Content Marketing: The Advantages Of A Well-Spun Brand Story – September 10, 2015
Storytelling is built up to have a significant impact on a company’s brand image and the level of engagement they can achieve. What’s got all these people riled up about this seemingly inane concept?