FEATURED ARTICLE

Ask anyone on the street if they consider themselves to be a consumer and the answer would be a resounding “Yes.” We’re all consumers, pushed by the desire to attain, project, and compete. Since the dawn of consumerism, there has been an unquenchable human need to obtain goods. However, retail has been in the midst of a few bleak years.

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ARCHIVED ARTICLES

The crossover between the beauty & fashion world and technology is rich in opportunity and demand. We are becoming an increasingly mobile culture and, for brands that are quick to pick up on this omnichannel venture, they’ll develop a competitive edge.

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When it comes to the Big Apple, there’s one thing that both visitors and the city’s long-term residents have in common: we all heart New York. From the exclusive luxury of Madison Avenue to the specialty shops of The West Village, there’s something that most in the fashion industry agree on and that’s the yearning to be a part of the New York City retail scene.

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A/B Testing for Fashion Brands – July 26, 2016

E-commerce brands across all industries invest a lot of effort, money, and time into making their online shop a success. It’s difficult to bite the bullet and and make even the smallest of changes to these websites in fear of reducing conversion rates. When even the most minor webpage aspects can make a difference – heading changes, image sizing, layout – it’s hard to shake the nagging feeling that there could be a more effective design out there.

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It’s no secret that social media has revolutionized the face of ecommerce in startling ways. With an estimated 2.13 billion unique global users, the impact of social media on both cultural and transpersonal narratives and communications is itself inestimable.

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Coco Chanel once deemed knockoffs of fashion to be an inevitable and unavoidable aspect of designing clothes, branding copycats as “the ransom of success,” the bounty by which the industry keeps a label on its toes. Whether you consider knockoffs copying or borrowing, the act is as old as fashion itself.

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The studies are in, and it’s official; mobile e-commerce has trumped desktop e-commerce. But is desktop e-commerce the new Betamax? When a 2014 Mobile Commerce Index report indicated that mobile commerce accounted for fifty-one percent of retail web commerce, many giants scrambled to take advantage of this new found boon in mobilecentric delivery.

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When one thinks of manufacturing, the first thing that comes to mind is typically a giant factory with a brick facade and a parade of workers marching through the doors each morning. Swiping key cards, preparing for the grind.

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Every retailer dreams of providing consumers with an impressive experience. While this might seem easier in a digital age, crafting such an experience still proves difficult. Tactile forms of marketing were once the only means of reaching a customer and while these practices may seem costly and ineffective, the medium still prevails.

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It’s the dark cloud that hovers over many online retailers: shopping cart abandonment. Online shoppers filling carts full of products only to back out of the purchase at the last minute, leaving the retailer high and dry. Think of it as the ghosting of online sales.

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We’ve all been in this scenario: the online shopping cart is full, the credit card is out and in sight, everything is ripe for a checkout. And yet…something feels off. “Will that green dress really look good on me or will it look as if I’m wearing a lettuce leaf?” “I wonder what the fabric feels like.”

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In early 2012, a husband and wife team comprised of Kaya and Bianca Sibiya were consumed by a wild idea: document and articulate life on the African continent through fashion. To create a conversation on urban life in Africa wouldn’t be easy, but the pair were determined to make something happen. That something turned out to be sportswear brand Punk and Ivy.

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Collaboration and Culture – June 23, 2016

From AirBnB to Uber, the world of peer-to-peer and sharing economies are bursting at the seams. But what does the mean for traditional retailers?Miriam is a 35-year old educational consultant in Boston who spends 12 hours each weekend as an UberX driver, typically earning somewhere in the vicinity of $150 for her efforts.

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Zalando

Cross border e-commerce. It’s one of the trickiest fields to navigate, owing not only to both legal, tax, and shipping restrictions, but also a general apprehension on behalf of consumers to favor anything other than their own native countries.

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Customer retention. It’s the core concern of any retailer, from the independent niche boutique start-up to the Fortune 100 behemoth. But what happens when operational infrastructure fails to address chief productivity concerns among employees?

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The ecommerce beauty industry is competitive and constantly changing. To stay on top, even the world’s most recognized brands have to evolve and continuously evaluate the effectiveness of their platforms. Global cosmetics giant, Lancôme, recently revamped their website with an update that pioneers a new industry standard.

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Personalization is the cornerstone of making a consumer feel less like a customer and more like an asset. Retailers have always taken lofty strides in personalizing a consumer’s shopping experience. In the digital age, personalization is profit.

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Altruis Stone

Technology may just be a tool, but it is a tool that empowers people. When used correctly, technology has the potential to disentangle our messy lives, streamline our work, and connect us to a wealth of opportunity. When used erroneously, technology can make us feel tethered to an invisible wall.

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These days, more and more marketers are looking at mobile adaptation as the the game changer that will propel e-marketing to the next level. But are beacon technologies a brave new world of infinite potential?

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When one thinks of Amazon, fashion isn’t typically the first thing that comes to mind. Books? Certainly. Baby diapers? If that suits your needs. Amazon is known as a catch all for life’s necessities.

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For many retailers, the e-commerce storefront is becoming increasingly more appealing than opting for the traditional brick-and-mortar shop. Online, there are more customers to reach as the virtual marketplace transcends geography.

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Asos

Fashion is competitive, it doesn’t take a great deal of insight to understand that. In the always cut throat and competitive industry, content marketing has become the weapon of choice.

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Fossil Wearable Technology

The line between fashion and tech is beginning to blur as industry leaders rush to fill a gap in wearable technology that is both functional and fashionable. Popular accessories brand, Fossil, ix one of the first established fashion brands to do.

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Chanel Ad

In the last ten years, new technology and globalization has put pressure on the luxury fashion industry to change its tried-and-true guiding processes and is forcing brands to rethink their defining strategies.

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Periscope

Since its inception in 2002, social media has been so woven into the fabric of everyday life that it is hard to conceive a world in which we don’t hit “like,” up-vote a post, or hashtag a picture of our favorite shoes (even if years ago such a stunt would’ve seemed absurd).

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It’s no doubt that digital marketing is one of the most effective methods of branding and driving sales. Studies have shown that 93 percent of consumers first look to social media for help making buying decisions.

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Ted Baker Advertisement

The ability of online shopping has without question revolutionized purchasing habits. At the same time, complaints about missing or lost parcels has never been higher.

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For the past five years, we’ve been seeing smartphone apps and slim technologies revolutionize nearly every industry. For many, Uber has replaced cabs as the new way to get around and Airbnb trumps hotels when travelling.

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Melissa Shoes Store

Brand Profile: Melissa Shoes – April 28, 2016

Having the idea to create a plastic shoe company in Brazil might seem insane; after all, importing footwear from China is cheaper and reaches a wider audience of people. When it comes to plastics, China is the end all. Why plastics to begin with?

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Moravia Homepage

Moravia Company Profile – April 26, 2016

One of the most attractive things about e-commerce is being able to reach customers from all over the world without the geographical restraints of traditional storefronts. But welcoming international visitors can present some challenges.

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Black Milk Adventure Time Line

Black Milk : A Case Study – April 21, 2016

Fandom. Nerdism. Cosplay. When these formerly niche terms entered the popular lexicon, an entirely new strata of consumers emerged. Ones that were as shrewd as they were tech-savvy; as fanatical as they were imaginative.

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What’s the difference between a black striped sweater for a man and a black striped sweater for a woman? Well, logic says, the male version may use more material based on length and size.

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oki-ni

oki-ni: A Brand Profile – April 14, 2016

Men’s fashion can often lack complexity and vicissitude; relying on old marketing standby’s and common retail practice to appeal to the masculine sex. Men are often left to wonder why no one is attempting to make a retail experience as memorable for them as they do for women.

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Consumers are leading increasingly busy lives so it is no surprise that the ease and convenience that e-commerce retailers provide has made online shopping the norm.

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Mobile User

Reaching luxury audiences has always been a dilemma for marketers and retailers. But can the ubiquity of mobile channels – the great equalizer cutting across economic and lifestyle divides – prove an ideal solution?

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Ulric Jerome

For us it is about how we define luxury commerce – we don’t talk about omni-channel, online, mobile, content etc – we talk about luxury commerce because we believe that it is the combination of all of this that makes the formula work, and that is commerce to us!

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Gian Giacomo Ferraris

The demand for luxury figureheads to break into the realm of e-commerce has never been greater; and never more under utilized. According to a recent report from Business Insider, luxury consumers are expected to spend $37.4 billion in fashion alone in the next year

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Founded in 1856, Burberry is one of the oldest fashion brands in the world. Despite their roots, they still manage to draw in consumers, and in 2014 they ranked 73rd of Interbrand’s Best Global Brands report

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Sadie Williams is an accomplished yet emerging fashion designer based in London. She attended Central Saint Martins (CSM) where she graduated in 2013 with distinction on the “Textiles For Fashion” pathway.

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IFLO_bostinno.streetwise

Building an ecommerce website is a daunting task. There are so many different things to think about, from marketing. In the course of building your online sales platform you’ll also have to consider how you will market the product, design a website to sale, and promote it to customers.

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Elie Bernheim,

Elie Bernheim, CEO, Raymond Weil – March 18, 2016

The demand for luxury figureheads to break into the realm of e commerce has never been greater; and never more under utilized. According to a recent report from Business Insider, luxury consumers are expected to spend $37.4 billion of fashion alone in the next year

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Mobile Trends in the UK – March 15, 2016

The rise of mobile-centric communication and marketing is hardly a new development nor a spurious prediction. As the digital landscape continues to dominate all forms of communication, the need for adaptable and fluid strategies has never been higher, and increasing reliance on mobile connectivity will only continue to hold sway.

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NEXT

Despite the dominance of big box chains and online monoliths such as Amazon in the US, when it comes to fashion, apparel and home goods in the UK, many consumers are choosing to be somewhat more discerning when purchasing online.

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ASOS

Customer loyalty. Despite the lip service given to necessary reward and maintenance programs, few retailers see it as anything more than a marketing practice designed to increase revenue.

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Virtual Reality Headset

With the announcement that HTC just sold 15,000 Vive virtual reality headsets in 10 minutes (at $800 bucks a pop), it has never been more apparent that virtual reality is here to stay.

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IFLO_parcel2go.com_600x400

It’s a great time to be an online retailer in the UK. In 2014, 44.97 Billion Pounds were spent online, which is a 15.8% growth over 2013. These numbers have been increasing every year and they show no signs of slowing down.

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MyTheresa.com

MyTheresa.com – A Brand Profile – February 25, 2016

The story of MyTheresa.com begins with a single flagship store, which was founded by Christoph and Susanne Botschen. This store was opened in Munich in 1987, and it quickly became popular with German shoppers looking for a place to buy high end fashion merchandise.

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As the worlds of fashion and technology advance, the way they intersect changes as well. Here’s our roundup of the most recent fashion-technology industry news. BaubleBar, an e-commerce shop selling fast fashion jewelry, received $20 million in funding from investors.

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Astley Clarke

It wasn’t supposed to happen overnight, but somehow it did. In 2014, after five years of successful online and physical retail sales and being spotted adorning such style icons as Sienna Miller, Amanda Seyfried and Cameron Diaz

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FashionUnited

FashionUnited is one of our beloved Intersect Fashion London partners this May. What a good occasion to chat with Lennard Minderhoud, founder and CEO of FashionUnited.

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FCUK Store

For decades, London-based clothing retailer French Connection UK seemed to have everything in place to ensure an iconic status well into the digital age and beyond.

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IFLO_nymag

In 2014, British shoppers spent 1 in every 5 pounds on a mobile device. To break it down even further, 18.3% of all online sales came from a mobile device, with 8.0% originating from a tablet and 10.7% coming from a smartphone.

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misguided_IFLO_mywhitet.com_600x400

Case Study on Missguided – February 5, 2016

Missguided Fashion was founded in 2008 by Nitin Passi at the height of the financial recession. While this might seem like a poor time to launch an online retail business, it turned out to be perfect timing.

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Ecommerce trends

When it comes to ecommerce, luxury retailers are frequently at a loss in terms of adapting to a changing landscape.

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Cross Border E-Commerce

Why Cross-Border E-Commerce? – January 28, 2016

In 2014, cross-border e-commerce accounted for $230 billion of a total estimated $22 trillion in worldwide e-retail sales. By 2020, forecasters predict an annual growth of approximately 20 percent

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Matches-Store

Matches Fashion – A Brand Profile – January 27, 2016

In 1987, Matches Fashion was founded by the couple Tom and Ruth Chapman. The first boutique was opened in Wimbledon village, and it’s interesting to note that this location was the first to stock Prada in all of the UK.

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Glamour Beauty Matte Nails

This Week in Beauty and Fashion – January 21, 2016

We’ve seen a couple of different things happen this week in the fashion industry. H&M was forced to remove a scarf from their collection because of a controversial pattern.

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