Upscale Beauty Soars Where Apparel Falls Flat – August 4, 2016
Ask anyone on the street if they consider themselves to be a consumer and the answer would be a resounding “Yes.” We’re all consumers, pushed by the desire to attain, project, and compete. Since the dawn of consumerism, there has been an unquenchable human need to obtain goods. However, retail has been in the midst of a few bleak years.
The Top 10 Brands That Are Mastering Mobile – August 2, 2016
The crossover between the beauty & fashion world and technology is rich in opportunity and demand. We are becoming an increasingly mobile culture and, for brands that are quick to pick up on this omnichannel venture, they’ll develop a competitive edge.
When it comes to the Big Apple, there’s one thing that both visitors and the city’s long-term residents have in common: we all heart New York. From the exclusive luxury of Madison Avenue to the specialty shops of The West Village, there’s something that most in the fashion industry agree on and that’s the yearning to be a part of the New York City retail scene.
A/B Testing for Fashion Brands – July 26, 2016
E-commerce brands across all industries invest a lot of effort, money, and time into making their online shop a success. It’s difficult to bite the bullet and and make even the smallest of changes to these websites in fear of reducing conversion rates. When even the most minor webpage aspects can make a difference – heading changes, image sizing, layout – it’s hard to shake the nagging feeling that there could be a more effective design out there.
Social Commerce : the Renaissance of Digital Marketing – July 21, 2016
It’s no secret that social media has revolutionized the face of ecommerce in startling ways. With an estimated 2.13 billion unique global users, the impact of social media on both cultural and transpersonal narratives and communications is itself inestimable.
The High Price of Copy Cat Fashion – July 19, 2016
Coco Chanel once deemed knockoffs of fashion to be an inevitable and unavoidable aspect of designing clothes, branding copycats as “the ransom of success,” the bounty by which the industry keeps a label on its toes. Whether you consider knockoffs copying or borrowing, the act is as old as fashion itself.
The Rise of Mobilecentric E-commerce – July 15, 2016
The studies are in, and it’s official; mobile e-commerce has trumped desktop e-commerce. But is desktop e-commerce the new Betamax? When a 2014 Mobile Commerce Index report indicated that mobile commerce accounted for fifty-one percent of retail web commerce, many giants scrambled to take advantage of this new found boon in mobilecentric delivery.
The Future Rests in Small Hands: Micromanufacturing – July 12, 2016
When one thinks of manufacturing, the first thing that comes to mind is typically a giant factory with a brick facade and a parade of workers marching through the doors each morning. Swiping key cards, preparing for the grind.
Every retailer dreams of providing consumers with an impressive experience. While this might seem easier in a digital age, crafting such an experience still proves difficult. Tactile forms of marketing were once the only means of reaching a customer and while these practices may seem costly and ineffective, the medium still prevails.
It’s the dark cloud that hovers over many online retailers: shopping cart abandonment. Online shoppers filling carts full of products only to back out of the purchase at the last minute, leaving the retailer high and dry. Think of it as the ghosting of online sales.
Why Conversational Commerce Matters – June 30, 2016
We’ve all been in this scenario: the online shopping cart is full, the credit card is out and in sight, everything is ripe for a checkout. And yet…something feels off. “Will that green dress really look good on me or will it look as if I’m wearing a lettuce leaf?” “I wonder what the fabric feels like.”
Punk and Ivy: African Sportswear Luxe – June 28, 2016
In early 2012, a husband and wife team comprised of Kaya and Bianca Sibiya were consumed by a wild idea: document and articulate life on the African continent through fashion. To create a conversation on urban life in Africa wouldn’t be easy, but the pair were determined to make something happen. That something turned out to be sportswear brand Punk and Ivy.
Collaboration and Culture – June 23, 2016
From AirBnB to Uber, the world of peer-to-peer and sharing economies are bursting at the seams. But what does the mean for traditional retailers?Miriam is a 35-year old educational consultant in Boston who spends 12 hours each weekend as an UberX driver, typically earning somewhere in the vicinity of $150 for her efforts.
Zalando : A Case Study in Cross Border E-Commerce – June 21, 2016
Cross border e-commerce. It’s one of the trickiest fields to navigate, owing not only to both legal, tax, and shipping restrictions, but also a general apprehension on behalf of consumers to favor anything other than their own native countries.
Business Productivity and Technology – June 17, 2016
Customer retention. It’s the core concern of any retailer, from the independent niche boutique start-up to the Fortune 100 behemoth. But what happens when operational infrastructure fails to address chief productivity concerns among employees?
How Lancôme’s New Website Enhances the Customer Experience
– June 15, 2016
The ecommerce beauty industry is competitive and constantly changing. To stay on top, even the world’s most recognized brands have to evolve and continuously evaluate the effectiveness of their platforms. Global cosmetics giant, Lancôme, recently revamped their website with an update that pioneers a new industry standard.
Bridging the Fashion Personalization Gap: Adobe’s Brilliant Plan – June 10, 2016
Personalization is the cornerstone of making a consumer feel less like a customer and more like an asset. Retailers have always taken lofty strides in personalizing a consumer’s shopping experience. In the digital age, personalization is profit.
Technology may just be a tool, but it is a tool that empowers people. When used correctly, technology has the potential to disentangle our messy lives, streamline our work, and connect us to a wealth of opportunity. When used erroneously, technology can make us feel tethered to an invisible wall.
Fashion Delivered Daily: Amazon’s Foray Into Fashion – May 31, 2016
When one thinks of Amazon, fashion isn’t typically the first thing that comes to mind. Books? Certainly. Baby diapers? If that suits your needs. Amazon is known as a catch all for life’s necessities.
E-Commerce Going Offline with New York City Pop-Ups- May 26, 2016
For many retailers, the e-commerce storefront is becoming increasingly more appealing than opting for the traditional brick-and-mortar shop. Online, there are more customers to reach as the virtual marketplace transcends geography.
When It Comes to Conversion Rates, Asos Reigns Supreme- May 24, 2016
Fashion is competitive, it doesn’t take a great deal of insight to understand that. In the always cut throat and competitive industry, content marketing has become the weapon of choice.
Fashion Meets Wearables: Fossil - May 19, 2016
The line between fashion and tech is beginning to blur as industry leaders rush to fill a gap in wearable technology that is both functional and fashionable. Popular accessories brand, Fossil, ix one of the first established fashion brands to do.
In the last ten years, new technology and globalization has put pressure on the luxury fashion industry to change its tried-and-true guiding processes and is forcing brands to rethink their defining strategies.
Periscope: The Next “IT” Social Media Platform – May 12, 2016
Since its inception in 2002, social media has been so woven into the fabric of everyday life that it is hard to conceive a world in which we don’t hit “like,” up-vote a post, or hashtag a picture of our favorite shoes (even if years ago such a stunt would’ve seemed absurd).
Ted Baker : A Case Study In Personalization Marketing – May 5, 2016
The ability of online shopping has without question revolutionized purchasing habits. At the same time, complaints about missing or lost parcels has never been higher.
Brand Profile: Melissa Shoes – April 28, 2016
Having the idea to create a plastic shoe company in Brazil might seem insane; after all, importing footwear from China is cheaper and reaches a wider audience of people. When it comes to plastics, China is the end all. Why plastics to begin with?
oki-ni: A Brand Profile – April 14, 2016
Men’s fashion can often lack complexity and vicissitude; relying on old marketing standby’s and common retail practice to appeal to the masculine sex. Men are often left to wonder why no one is attempting to make a retail experience as memorable for them as they do for women.
For us it is about how we define luxury commerce – we don’t talk about omni-channel, online, mobile, content etc – we talk about luxury commerce because we believe that it is the combination of all of this that makes the formula work, and that is commerce to us!
The demand for luxury figureheads to break into the realm of e-commerce has never been greater; and never more under utilized. According to a recent report from Business Insider, luxury consumers are expected to spend $37.4 billion in fashion alone in the next year
Sadie Williams: The Profile of an Emerging British Fashion Designer – March 24, 2016
Sadie Williams is an accomplished yet emerging fashion designer based in London. She attended Central Saint Martins (CSM) where she graduated in 2013 with distinction on the “Textiles For Fashion” pathway.
Top 5 E-Commerce Platforms to Start Your Store With – March 22, 2016
Building an ecommerce website is a daunting task. There are so many different things to think about, from marketing. In the course of building your online sales platform you’ll also have to consider how you will market the product, design a website to sale, and promote it to customers.
Elie Bernheim, CEO, Raymond Weil – March 18, 2016
The demand for luxury figureheads to break into the realm of e commerce has never been greater; and never more under utilized. According to a recent report from Business Insider, luxury consumers are expected to spend $37.4 billion of fashion alone in the next year
Mobile Trends in the UK – March 15, 2016
The rise of mobile-centric communication and marketing is hardly a new development nor a spurious prediction. As the digital landscape continues to dominate all forms of communication, the need for adaptable and fluid strategies has never been higher, and increasing reliance on mobile connectivity will only continue to hold sway.
NEXT: A Profile of E-commerce Done Right in the UK – March 10, 2016
Despite the dominance of big box chains and online monoliths such as Amazon in the US, when it comes to fashion, apparel and home goods in the UK, many consumers are choosing to be somewhat more discerning when purchasing online.
MyTheresa.com – A Brand Profile – February 25, 2016
The story of MyTheresa.com begins with a single flagship store, which was founded by Christoph and Susanne Botschen. This store was opened in Munich in 1987, and it quickly became popular with German shoppers looking for a place to buy high end fashion merchandise.
Fashion-Technology News Roundup – February 2016 – February 23, 2016
As the worlds of fashion and technology advance, the way they intersect changes as well. Here’s our roundup of the most recent fashion-technology industry news. BaubleBar, an e-commerce shop selling fast fashion jewelry, received $20 million in funding from investors.
Astley Clarke: A Case Study in Personalization Marketing – February 18, 2016
It wasn’t supposed to happen overnight, but somehow it did. In 2014, after five years of successful online and physical retail sales and being spotted adorning such style icons as Sienna Miller, Amanda Seyfried and Cameron Diaz
Mobile Technology Being Used in the UK by Brands and Retailers – February 9, 2016
In 2014, British shoppers spent 1 in every 5 pounds on a mobile device. To break it down even further, 18.3% of all online sales came from a mobile device, with 8.0% originating from a tablet and 10.7% coming from a smartphone.
Luxury Retailer Ecommerce Trends to Look for in 2016 and Beyond – February 4, 2016
When it comes to ecommerce, luxury retailers are frequently at a loss in terms of adapting to a changing landscape.