Alexander Shumsky

Alexander Shumsky
Mercedes-Benz Fashion Week Russia
& Fashion Futurum Initiative

Executive President of Russian Fashion Council (since 2014)
President of Mercedes-Benz Fashion Week Russia (since 2000)
President of Artefact Group (since 1995)

Studied Journalism at Moscow State University.
In early 90s he was reporting for the biggest national newspapers and magazines. Then launched a few publishing and media projects, produced a number of TV shows.

In 1995 he founded Artefact Communications Agency, the leading Russian PR company in FMCG, fashion and luxury fields. Artefact Communications Agency was restructured to Artefact Group in 2009. Artefact Group operates a number of companies including Artefact Communications Agency, Premium Media Agency, Fashion Trading Ltd., Esper Research Ltd. The Artefact Group’s companies are developing a number of media, publishing, digital and retail projects in Russia and abroad.

2000: launched the first seasonal fashion week in Russia called Russian Pret-a-porter Week. In 2002 it was renamed to Russian Fashion Week. In 2011 RFW signed Mercedes-Benz as a title sponsor and it became Mercedes-Benz Fashion Week Russia. From 2011 it is marketed by IMG Fashion, the global leader in fashion and event marketing. Fashion week happens twice per year in Manege, premium exhibition venue next to Kremlin. MBFW Russia showcases up to 100 designers every season, mostly Russian.

2006-2007: VP of marketing for Mercury/TSUM Department Store, the leading Russian distributor of fashion and luxury goods. It was a part of consulting deal with Artefact Communications Agency which used to work for Mercury/TSUM in 1996-2009, client rooster included Gucci, Ermegildo Zegna, Roberto Cavalli, Bentley, Zenith, Chopard, Patek Philippe to name a few.

2014: launched Open Russian Fashion, the international trade expo program supporting Russian fashion designers and manufacturers.

2014: founded Russian Fashion Council, non-commercial organization with mission to develop Russian fashion industry. Russian Fashion Council works closely with Ministry of Industry and Trade of Russia, Office of Mayor of Moscow and other governmental structures. On the global level Russian Fashion Council collaborates with China Fashion Association, Camera Nazionale della Moda Italiana etc.

2014-2015: co-produced the annual Russian Textile and Apparel Forum, founded in Moscow by Ministry of Industry and Trade.

2015: executive producer of Mirror To The Soul, the first Virtual Reality fashion documentary in a history, filmed during Mercedes-Benz Fashion Week Russia.